Strategy

Marketing can’t own the results without a say in the strategy

Marketing can’t own the results without a say in the strategy

Marketing /

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, […]

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8 steps to build your account-based marketing strategy [+ recommended tools]

8 steps to build your account-based marketing strategy [+ recommended tools]

Marketing /

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?

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