Why (and How To) Write a Strategy for Your Cause-Related Marketing

These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was never a good idea to take an ad hoc approach to cause marketing — adding a rainbow frame to the brand’s social media profile for a month or using a climate-change hashtag in an Arbor […]

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

Marketing / marketingpro

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its

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