Why relying on AI won’t improve the customer experience

Why relying on AI won’t improve the customer experience

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it?  A tremendous amount of investment and resources are being focused on integrating AI into the customer experience, from automating responses to comments on social

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What Is It & How To Demonstrate It For SEO

What Is It & How To Demonstrate It For SEO

E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly,

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Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is

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