Google tells antitrust judge government trying to punish company for Search success

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search

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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I

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Q&A with Justin Sharaf: The MarTech Conference

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and

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How marketers can reinvent the IT-marketing dynamics

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom.  In the meeting, you’re asked to work with IT and identify the tools you can cut to save the

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5 simple ways to improve customer experience

Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent upon the customer service representative I was paired with at the time. I had to submit the same paperwork multiple times. 

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