Want to speak at The MarTech Conference? Submit you pitch now!

Want to speak at The MarTech Conference? Submit you pitch now!

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The MarTech Conference returns online September 24-25, 2024, with a focus on making smart investments in marketing to drive better business outcomes. Today’s marketing teams can find software to help with almost any task. But with resources often at a premium, marketers need to make smart decisions. When investing in marketing technology they must consider […]

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Election Echoes: Reflecting on January 6 and the Future of American Democracy with Insights from Prince Ricardo De La Cerda

Election Echoes: Reflecting on January 6 and the Future of American Democracy with Insights from Prince Ricardo De La Cerda

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Introduction to the Current Political Climate: Overview of the primary elections in Maryland, West Virginia, Nebraska, and North Carolina. Discussion on how the events of January 6 continue to shape the political landscape and voter sentiments. The Importance of Democratic Resilience: Analysis of how candidates address issues related to democratic norms and the rule of

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Google Rolls Out New ‘Web’ Filter For Search Results

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Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from

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SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results

SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results

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At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent how people discover and consume information. Upcoming upgrades include: Adjustable overviews to simplify language or provide more detail Multi-step reasoning to handle complex queries with

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The marketing ROI problem has its roots in marketing culture

The marketing ROI problem has its roots in marketing culture

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Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey, CMOs report increased pressure from the CFO to properly report and improve marketing ROI. The problem

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4 AI tools to supercharge visual content creation

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For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.  While

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