Inclusivity was never more than a marketing stunt

Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company that built its reputation as a champion of inclusivity is now reversing course, signaling that those values were conditional.  The challenge of mixed messaging For years,

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How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale. Tune in on

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The truth about martech in 2025 and how to make it work for you

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that haven’t delivered results. Here’s what matters in 2025: being honest about what works, what doesn’t and what drives

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Marketo unveils new email designer as part of January updates

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to “improve productivity and efficiency.”  Let’s take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and it’s making

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I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time

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