Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is a generic crawler created by Google for the various purposes that fall outside of those of bots that specialize for Search, Ads, Video, Images, News, […]
Google Cautions On Blocking GoogleOther Bot Read More »
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO and digital marketing communities about the future of content accessibility and AI training data. What’s Happening? First reported by 404 Media, Reddit updated its robots.txt
Reddit Limits Search Engine Access, Google Remains Exception Read More »
A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Elevating
How to transform your website into a continuous marketing powerhouse Read More »
While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their
67% of marketers say lack of training is primary barrier to AI adoption Read More »
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as administrative and marketing tasks. Yet, many practices are still wary of using AI, especially regarding marketing. The reality is that
What Can AI Do For Healthcare Marketing In 2024? Read More »
A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement
Acquisitions signal agencies are betting on influencer marketing Read More »
“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when faced with potential budget cuts. To assess the real impact of martech on company value today, you should: Focus on effectiveness,
The impact of martech on company value Read More »
After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while
Mixed reactions from ad ecosystem to Google keeping cookies Read More »
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
Understanding the Impact of Google Consent Mode For Your Business in 2024 Read More »
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
My Tips for Finding the Perfect Fit [+ 5 Campaign Examples] Read More »
