Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, […]
Google Expands Travel Feeds In Search Ads Read More »
Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part of Google Search for over a decade. We’re saying bye to the sitelinks search box in Google Search results starting Nov 21, 2024, as usage
Google To Retire Sitelinks Search Box In November Read More »
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and
Branded SEO: Mastering the Future of Search Rankings Read More »
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care. This update alters how
Google shakes up ad auction dynamics for holiday shopping Read More »
It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted
How to align teams early with a strategic event workshop Read More »
A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries. Out of 100 personal finance searches, 43% had misleading or incorrect information. Key Findings The study evaluated AI overviews across various financial topics, including banking, credit, investing, taxes, and student loans. The results showed: 57% of AI overviews were
Google’s AI Fails At 43% Of Finance Queries, Study Finds Read More »
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the
Who really owns your data? Protecting your business from agency lock-in Read More »
The prevalence of artificial intelligence (AI) has many concerned about job security.
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too Read More »
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the
12 Essential Steps In Building A Winning SEO Strategy Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
