Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started the conversation off by asking at […]
Google’s Advice On Hiring An SEO And Red Flags To Watch For Read More »
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with Google Search features. Key Changes In Return Policy Markup The updated documentation clarifies that only a limited subset of return policy data is supported at
Google Clarifies Structured Data Rules For Returns & Loyalty Programs Read More »
Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a complete picture of their customers, ultimately helping them create better products and digital experiences. While businesses are skilled at tracking users’ actions
Amplitude acquires Kraftul to improve customer feedback analysis Read More »
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers for self-service, with 61% saying they would rather avoid sales reps altogether, data from Gartner reveals a critical nuance: when buyers do engage with
B2B buyers want less sales contact Read More »
Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new leads. It’s your moment. You’re a star. But wait. The valuable content you created is already gathering dust. No one planned for repurposing, no one clearly
How to use AI to turn one event into a month of content Read More »
After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and
How to use GA4 annotations to add context and clarity to your analytics Read More »
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long time. In fact, it isn’t even novel to just digital marketing. While calculating and connecting the dots with attribution for full end-to-end digital marketing is
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Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster
5 best CRM software for hotels in 2025 Read More »
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier.
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Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that some have a more immediate effect than other more complex changes. Visible Changes From SEO Some SEOs like to make blanket statements that SEO is
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