What Marketers Should Know About Data Cleaning, Modeling, and Governance

You can access a wealth of marketing-related data — from web analytics and customer journey behavior to competitor analysis and product usage. However, if the data isn’t clean, you can’t truly tap into its value. Or worse, you could steer your marketing in the wrong direction and see diminishing returns. James Hunt, principal consultant at […]

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New Report Shows AI Overviews Trends Are Stabilizing

Uncategorised / marketingpro

As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period.

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How Chrome Site Engagement Metrics Are Used

Uncategorised / marketingpro

Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following into the browser address bar exposes the metrics: chrome://site-engagement/ What shows up is a list of sites that the browser

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Automattic Quietly Intensifies WP Engine Tracker Site

Uncategorised / marketingpro

Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that have switched away from managed WordPress host, WP Engine. This update is part of Mullenweg’s self-described “nuclear war” against WP Engine, with the Tracker site actively promoting competitors by offering links to their hosting promotions. WP

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ChatGPT Search Shows 76.5% Error Rate In Attribution Study

Uncategorised / marketingpro

OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background

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