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Google AI Measurement Upgrades Announced At Google Marketing Live

Google AI Measurement Upgrades Announced At Google Marketing Live

Marketing /

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, […]

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14 HubSpot updates from April 2025 you don’t want to miss

Marketing /

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way.  The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM

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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Marketing /

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds.

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How to boost your marketing game using Threads (Meta’s Twitter rival)

Marketing /

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who

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Why Brand Advertising Matters For Paid Media Performance

Marketing /

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a

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30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

Marketing /

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all,

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New AI Capabilities Announced At I/O

Marketing /

Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The new capabilities focus on enhanced reasoning, improved interface interactions, and more efficient workflows. Gemini 2.5 Models Get Performance Upgrades Google highlights that Gemini 2.5 Pro

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