Marketing

How Deming’s 14 principles provide the foundation for Positionless Marketing

How Deming’s 14 principles provide the foundation for Positionless Marketing

Marketing /

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign execution—where data, creative, and deployment are handled in rigid steps—is no longer […]

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How 6 Leading Brands Use Content To Win Audiences [E-Book]

How 6 Leading Brands Use Content To Win Audiences [E-Book]

Marketing /

If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?” When at a loss for actionable inspiration,

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How Marketers Can Drive Sales Through Emerging Platforms

How Marketers Can Drive Sales Through Emerging Platforms

Marketing /

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media

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Google Expands AI Overviews To Thousands More Health Queries

Marketing /

Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and medical records. Here’s more about how Google is refining health results in Search. AI Overviews For Health Queries Google is showing AI overviews for more

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New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure

Marketing /

Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables users to defend their SaaS applications with detailed analyses of attacker activities and to track changes in bot behavior. This feature is available as a component of Account Takeover Defense, Scraping Defense, and Transaction Abuse

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10 features and capabilities you need in a call analytics platform

Marketing /

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.

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