As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. Join ABM and AI for Marketers: Priority Use Cases […]
Use AI to supercharge your ABM campaigns Read More »
With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. Amazon’s Prime Big Deal Days, which ran October 8 and 9, saw lower U.S. sales than last year. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer
What to expect for the holidays Read More »
Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Why we care. Some small
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“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.
Lessons from MKT1’s Emily Kramer Read More »
If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as
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This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration. Poor page performance affects search rankings, overall site engagement, E-E-A-T, and
How Page Performance Hurts UX & How You Can Fix It Read More »
I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Run an RFP on your terms with your use cases. Make sure the vendor can help you.
The service model evolving around CDPs Read More »
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of
Google’s Leadership Shakeup Long Time Coming Read More »
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different
Why Search Data Is Powerful Market Intelligence Data Read More »
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
31 Google Search Statistics to Bookmark ASAP Read More »
