[SEO & PPC] How To Unlock Top Hidden Conversion Sources

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. […]

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Google’s Muller Cautions SEO Pros On Changing Business Needs

Marketing / marketingpro

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and

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The 13 Top SEO Podcasts For 2025

Marketing / marketingpro

This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on

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