Marketing

How to transform your website into a continuous marketing powerhouse

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A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Elevating […]

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What Can AI Do For Healthcare Marketing In 2024?

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This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as administrative and marketing tasks. Yet, many practices are still wary of using AI, especially regarding marketing. The reality is that

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Acquisitions signal agencies are betting on influencer marketing

Acquisitions signal agencies are betting on influencer marketing

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A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement

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What Hiring Managers Look for in Content and Marketing Job Seekers

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A dozen applications arrived shortly after the posting for a copywriter on the content marketing team at The TemPositions Group of Companies went live. Walter Prystowsky, director of marketing, says he expected to have more than 100 within the week. “Many of these applicants seem to be very qualified with years of experience producing a

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