Marketing

5 High-Impact Ways to Integrate Traditional & Digital Marketing

5 High-Impact Ways to Integrate Traditional & Digital Marketing

Marketing /

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies […]

5 High-Impact Ways to Integrate Traditional & Digital Marketing Read More »

6 marketing team silos you need to break down, and how to do it

6 marketing team silos you need to break down, and how to do it

Marketing /

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team.  But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.  Let’s explore six silos we regularly see

6 marketing team silos you need to break down, and how to do it Read More »

17 marketing job descriptions for hiring managers to attract ideal candidates

17 marketing job descriptions for hiring managers to attract ideal candidates

Marketing /

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the

17 marketing job descriptions for hiring managers to attract ideal candidates Read More »

Marketing can’t own the results without a say in the strategy

Marketing can’t own the results without a say in the strategy

Marketing /

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited,

Marketing can’t own the results without a say in the strategy Read More »

8 steps to build your account-based marketing strategy [+ recommended tools]

8 steps to build your account-based marketing strategy [+ recommended tools]

Marketing /

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?

8 steps to build your account-based marketing strategy [+ recommended tools] Read More »

Why marketing must reclaim GTM design in the age of AI

Why marketing must reclaim GTM design in the age of AI

Marketing /

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach

Why marketing must reclaim GTM design in the age of AI Read More »

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Marketing /

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts Read More »