67% of marketers say lack of training is primary barrier to AI adoption

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their […]

How behavioral economics can be the marketer’s secret weapon

Uncategorised / marketingpro

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate

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Marketers

67% of marketers say lack of training is primary barrier to AI adoption

How behavioral economics can be the marketer’s secret weapon