Keywords Are Dead, But The Keyword Universe Isn’t
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it […]
Keywords Are Dead, But The Keyword Universe Isn’t Read More »