Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is a generic crawler created by Google for the various purposes that fall outside of those of bots that specialize for Search, Ads, Video, Images, News, […]
Google Cautions On Blocking GoogleOther Bot Read More »
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO and digital marketing communities about the future of content accessibility and AI training data. What’s Happening? First reported by 404 Media, Reddit updated its robots.txt
Reddit Limits Search Engine Access, Google Remains Exception Read More »
After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while
Mixed reactions from ad ecosystem to Google keeping cookies Read More »
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
Understanding the Impact of Google Consent Mode For Your Business in 2024 Read More »
A huge leader dropped out of a major campaign this week. Oh, you thought we meant that national race in the United States? No, that’s news, but this is news of a different kind. This week, Google decided to say, “Hey, remember third-party cookies — the thing that we’ve been telling you for four years
Google Drops Out of the Anti-Cookie Campaign. What’s Next? Read More »
