How B2B and B2C brands adopt genAI — same tech, different strategies
Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Why are there differences? The simple conclusion is that B2C marketers need to know a […]
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