Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface. Generative model updates […]

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How To Create Content That Gets Links

Marketing / marketingpro

Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle. Top brands are winning big by creating linkable assets that earn high-quality links and boost search rankings. Want in? Join us for our next webinar:

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Developing A Content Strategy In Regulated Industries

Marketing / marketingpro

Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the

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How To Master Your Message And Create Better Brand Content

Marketing / marketingpro

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care.

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5 tactics to make your B2B content hit harder and stick longer

Marketing / marketingpro

Let’s be honest: too much B2B content is AI‑generated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1. Make

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Wix Announces Adaptive Content For Driving Higher Sales & Engagement

Marketing / marketingpro

Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who

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Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

Marketing / marketingpro

There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then there’s Customer B, who is trying to decide between you and one of your competitors. And finally, there’s Customer C who is ready to buy but needs one final push

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