When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article, I discussed why current data governance and management processes must be revisited. This time, I will maintain my focus on unstructured data by […]
Using AI to build a DIY customer sentiment analysis solution Read More »
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on Bluesky, where SEO professionals debated whether a recent wave of spammy backlinks could impact rankings during a core update. Mueller’s comment offers timely clarification as
Core Updates Build On Long-Term Data Read More »
![8 steps to build your account-based marketing strategy [+ recommended tools]](https://www.hubspot.com/hubfs/account-based-marketing.webp)
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?
8 steps to build your account-based marketing strategy [+ recommended tools] Read More »
