AI-powered martech releases and news: May 23

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the […]

AI-powered martech releases and news: May 23 Read More »