Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.
HubSpot’s CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale.
This comprehensive guide compares the top CRM solutions for social media businesses, including pricing, features, and how each platform supports social media-specific workflows. We’ll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.
Table of Contents
What is a CRM for social media?
A CRM for social media is a customer relationship management system specifically designed to handle the unique needs of social media businesses, including multi-platform customer interaction tracking, content collaboration, and social engagement analytics.
Social CRM combines traditional CRM with social media management, helping businesses interact with customers through platforms like Facebook, X (formerly known as Twitter), and LinkedIn while tracking customer data and streamlining communications.
HubSpot’s CRM excels in this space by automatically capturing social media interactions and connecting them to individual customer profiles, making it easier to nurture relationships and track ROI across all social channels.
Best CRMs for Social Media Companies at a Glance
|
CRM |
Best For |
Key Features |
Pricing |
Free Trial |
|
HubSpot |
Growing social media agencies and content creators |
Social media tools, unified customer timeline, automation workflows |
Free plan available; Marketing Hub starts at $890/month |
Yes, 14-day trial |
|
Sprout Social |
Enterprise social media management |
Advanced social listening, competitive analysis, team collaboration |
Starting at $249/month |
Yes, 30-day trial |
|
Hootsuite |
Small to medium social media teams |
Multi-platform scheduling, basic analytics, team management |
Starting at $15/month |
Yes, 30-day trial |
|
Zoho Social |
Businesses already using Zoho ecosystem |
Integrated CRM and social tools, automated publishing |
Starting at $12/month |
Yes, 15-day trial |
Best CRM Software for Social Media Businesses
Here are the top CRM solutions specifically designed to support social media businesses and their unique workflow requirements.
1. HubSpot
Best for: HubSpot serves as the optimal CRM choice for growing social media agencies and content creators who need comprehensive customer relationship management integrated with powerful social media tools.
Key HubSpot Features
- Social media management integration: HubSpot’s Marketing Hub includes native social media scheduling and monitoring tools that connect directly to your CRM, allowing you to track every social interaction back to individual customer records and measure social ROI accurately.
- Unified customer timeline: HubSpot captures all customer interactions across social platforms, email, and website visits in a single timeline, giving social media managers complete context for every customer relationship and enabling personalized outreach.
- Automation workflows: HubSpot’s workflow automation helps social media businesses nurture leads captured from social platforms with targeted email sequences, social media follow-ups, and personalized content recommendations based on social engagement patterns.
HubSpot Pricing
- Free Plan: Includes basic CRM and limited social media tools
- Marketing Hub Starter: $890/month (includes full social media management)
- Marketing Hub Professional: $1,170/month (includes advanced social automation)
- Marketing Hub Enterprise: $4,300/month (includes custom social reporting)
View HubSpot pricing page.
2. Sprout Social
Best for: Sprout Social excels for enterprise social media management teams who need advanced social listening capabilities and comprehensive team collaboration features.
Key Sprout Social Features
- Smart inbox: Centralized social media interaction management across all platforms
- Advanced analytics: Detailed social media performance reporting and competitive analysis
- Team collaboration: Task assignment and approval workflows for social media content
Sprout Social Pricing
- Standard Plan: $249/month (5 social profiles)
- Professional Plan: $399/month (additional analytics and competitive reports)
- Advanced Plan: $499/month (unlimited profiles, sentiment analysis)
View Sprout Social pricing page.
3. Hootsuite
Best for: Small to medium social media teams who need affordable multi-platform scheduling and basic analytics with CRM integration capabilities.
Key Hootsuite Features
- Multi-platform scheduling: Schedule posts across multiple social media platforms
- Basic analytics: Track social media performance and engagement metrics
- Team management: Assign tasks and manage team permissions
Hootsuite Pricing
- Professional: $15/month (1 user, 11 social accounts)
- Team: $249/month (3 users, 20 social accounts)
- Enterprise: Custom pricing
View Hootsuite pricing page.
4. Zoho Social
Best for: Businesses already using the Zoho ecosystem who want seamless integration between their CRM and social media management tools.
Key Zoho Social Features
- Zoho CRM integration: Native integration with Zoho’s CRM system
- Automated publishing: Schedule and publish content automatically
- Social media analytics: Track performance across all social platforms
Zoho Social Pricing
- Standard: $12/month (1 brand, 7 social channels)
- Professional: $25/month (1 brand, 12 social channels)
- Premium: $40/month (1 brand, unlimited social channels)
View Zoho Social pricing page.
Benefits of CRM Software for Social Media
Social media businesses gain significant advantages from implementing specialized CRM software that connects social interactions with customer relationship management.
Enhanced customer relationship tracking: Social media CRM systems provide comprehensive customer interaction tracking across all social platforms, enabling businesses to maintain consistent communication and build stronger relationships. HubSpot‘s unified customer timeline automatically captures every social media interaction, comment, and message, creating a complete picture of each customer’s journey and preferences.
Improved lead generation and conversion: CRM software helps social media businesses identify high-value prospects through social engagement patterns and automatically nurture them with targeted content and personalized outreach. HubSpot’s lead scoring capabilities analyze social media engagement to prioritize the most promising leads and trigger automated follow-up sequences.
Streamlined team collaboration: Social media CRM platforms enable team members to collaborate effectively on customer relationships, share insights, and coordinate responses across multiple social channels. HubSpot’s team collaboration features allow social media managers to assign tasks, share customer notes, and maintain consistent brand messaging across all platforms.
Data-driven decision making: Advanced analytics and reporting capabilities help social media businesses understand which platforms, content types, and engagement strategies drive the most revenue. HubSpot’s marketing analytics connect social media metrics directly to closed deals, providing clear ROI insights for social media investments.
Scalable customer communication: As social media businesses grow, CRM systems provide the infrastructure to maintain personal relationships with thousands of customers across multiple platforms. HubSpot’s automation workflows enable personalized communication at scale, ensuring no customer interaction goes unnoticed while maintaining the personal touch that drives social media success.
5 Important Features for a Social Media CRM
When selecting a CRM for your social media business, these essential features will ensure you can effectively manage customer relationships across all social platforms.
- Multi-platform social integration: HubSpot’s CRM connects directly with major social media platforms including Facebook, Instagram, LinkedIn, X (formerly known as Twitter), and YouTube, automatically importing social interactions and engagement data into customer records for complete relationship visibility.
- Social media monitoring and listening: Advanced social listening capabilities help identify brand mentions, customer service opportunities, and potential leads across social platforms, with HubSpot’s monitoring tools providing real-time alerts and sentiment analysis.
- Contact enrichment from social profiles: Automatic social profile data enrichment updates customer records with the latest social media information, employment details, and engagement preferences, with HubSpot’s contact intelligence providing deeper insights into customer behavior and interests.
- Social media analytics and ROI tracking: Comprehensive analytics that connect social media activities to revenue outcomes, with HubSpot’s attribution reporting showing exactly which social interactions contribute to closed deals and customer lifetime value.
- Automated social media workflows: Sophisticated automation capabilities that trigger personalized responses, content recommendations, and follow-up sequences based on social media engagement patterns, with HubSpot’s workflow automation ensuring consistent customer experiences across all touchpoints.
How to Choose a CRM for Social Media (Step-by-Step)
Follow this structured approach to select the ideal CRM solution for your social media business requirements.
Step 1: Map your social media workflows. Begin by documenting your current social media processes, including how you capture leads, track customer interactions, and measure success across platforms. Identify bottlenecks and areas where manual processes slow down your team’s productivity.
Step 2: Identify must-have features. Prioritize CRM features based on your specific social media business needs, such as multi-platform integration, social listening capabilities, team collaboration tools, and automated workflows. Consider both current requirements and future growth plans.
Step 3: Compare ease of use and team fit. Evaluate how intuitive each CRM platform is for your team members with varying technical expertise. Consider factors like user interface design, mobile accessibility, and the learning curve required for adoption.
Step 4: Check cost at scale. Calculate the total cost of ownership including per-user pricing, additional features, and integration costs as your social media business grows. Factor in potential ROI from improved efficiency and customer relationship management.
Step 5: Choose a flexible platform — Like HubSpot. Select a CRM platform that can adapt to your evolving social media business needs with customizable workflows, extensive integrations, and scalable pricing options. HubSpot’s flexible platform helped fulfilmentcrowd increase website visitor sessions by 3,298% and contact creation by 2,411% year-over-year, demonstrating its effectiveness for growing social media businesses.
Frequently Asked Questions
What is the best CRM for social media?
HubSpot stands out as the best CRM for social media businesses due to its comprehensive social media management tools, unified customer timeline, and powerful automation capabilities. HubSpot’s CRM automatically captures social interactions across all platforms and connects them to individual customer records, providing complete visibility into customer relationships and social media ROI.
What features should I look for in a CRM for social media?
Essential features for a social media CRM include multi-platform social integration, social media monitoring and listening, contact enrichment from social profiles, comprehensive analytics and ROI tracking, and automated social media workflows. HubSpot excels in all these areas, offering native integrations with major social platforms and advanced automation capabilities.
Is HubSpot good for social media?
Yes, HubSpot is excellent for social media businesses, offering integrated social media management tools within its CRM platform. HubSpot’s social media features include content scheduling, social monitoring, engagement tracking, and direct integration with customer records, making it ideal for businesses that want to connect their social media efforts with comprehensive customer relationship management.
How much does a CRM for social media cost?
Social media CRM pricing varies significantly based on features and scale. HubSpot offers a free CRM with basic social media tools, while paid plans start at $890/month for comprehensive social media management. Other options like Sprout Social start at $249/month, while enterprise solutions like Salesforce Social Studio begin at $1,000/month. HubSpot provides excellent value with its all-in-one approach to CRM and social media management.
Meet HubSpot, the Top CRM Choice for Social Media Companies
HubSpot stands out as the premier CRM solution for social media businesses, offering an unmatched combination of customer relationship management and social media marketing capabilities in a single, integrated platform.
- Unified social media management: HubSpot’s Marketing Hub provides comprehensive social media scheduling, monitoring, and analytics tools that connect directly to your CRM, enabling seamless tracking of social interactions and their impact on customer relationships.
- Advanced automation workflows: HubSpot’s sophisticated automation capabilities allow social media businesses to create personalized customer journeys that span social platforms, email marketing, and sales outreach, ensuring consistent engagement across all touchpoints.
- Complete customer intelligence: HubSpot’s CRM captures and analyzes every social media interaction, providing deep insights into customer behavior, preferences, and engagement patterns that inform more effective social media strategies.
HubSpot’s social media management software helps 238,000+ customers in over 135 countries grow their businesses, demonstrating its effectiveness for social media companies worldwide. HubSpot customers who use multiple hubs close 31% more deals than those who use only one hub, showing the power of integrated social media and CRM functionality.
Ready to see how HubSpot can transform your social media business? Get started with HubSpot’s free CRM today and experience the difference that integrated social media management can make for your customer relationships and business growth.
