Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage products and prices.
The new offering is available immediately but only to customers in the United States.
Why we care. Some small business sectors have always reached into the digital space. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. That genie is out of the bottle.
There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service. It’s also notable to see Salesforce targeting small and growing businesses.
A closer look. The following capabilities are now available:
- Not only fast launch of online storefronts, but storefronts with built-in CRM.
- With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.
- Management of products, orders, customers, pricing and promotions in one place.
- Pre-built performance dashboards to gain insights into customer buying patterns and store performance.
“Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience,” said Kris Billmaier, SVP and GM, Salesforce self-service and growth, in a release.
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