To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the […]
How To Weed Out Less Qualified Audiences From Your PPC Campaigns Read More »
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the parameter attached not just to product pages, but also to blog posts, category listings, and homepages. Google Search Advocate John Mueller responded saying, “it doesn’t
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Causing Confusion Read More »
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the proof is in the consent decree: Omnicom cannot base its “advertising spend … on the Media Publisher’s political or ideological viewpoints, or the political
FTC says Omnicom deal is OK, as long as there’s no brand safety involved Read More »
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Today’s Memo is all about query fan-out – a foundational concept behind AI Mode that’s quietly rewriting the rules of SEO. You’ve probably heard the term. Maybe you’ve seen it in Google’s AI Mode announcement, Aleyda Solis’ write-up, or Mike King’s deep dive. But why
Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. In this episode of Conversations with MarTech, we sit down with Lisa Cole, an award-winning marketing leader and four-time CMO who’s currently at the helm as
How to lead marketing through economic uncertainty Read More »
For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance. Many
Are brand awareness and demand generation rivals, or the ultimate power couple? Read More »
Jessica’s weekly performance report lands in her inbox right on time. On the surface, it looks good: Paid search is humming, social is efficient and remarketing? Still on top for ROAS. The agency’s reports show clear wins, clean dashboards and recommendations seem obvious. But Jessica, senior marketing manager at a national retail brand, hesitates. She
What your dashboards reveal about channel performance — and what they miss Read More »
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping the two together is a costly mistake. On the surface, both strategies aim to generate revenue. But the approach, intent, and impact of each are
What Every CMO Needs To Know Read More »
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
How to create content buyers come back for Read More »
