Martech is supposed to make marketing effortless. So why does it sometimes feel like an arms race you can’t win? New tools, endless integrations, and constant updates – it’s overwhelming, even for the best. But here’s the thing: The marketers who master this chaos are the ones who win. Attend The MarTech Conference, online March […]
Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda! Read More »
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S. So, it’s useful for
What you need to know Read More »
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can
Google Brings Circle To Search Alternative To iPhone Read More »
What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with “one quick question” (which
How AI makes marketing data more accessible and actionable Read More »
It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and
3 reasons the ‘Do You Want to Hear From Us’ email must die Read More »
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies] Read More »
Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.
Want to really understand marketing ops? Talk to this guy Read More »
WordPress is the most popular content management system (CMS) in the world. Many sites worldwide use it for good reasons: It extensibility means that you can build more than just a website; its open-source nature means you own your site, and it tends to rank pretty well in search engines. Your only limit when it
How To Manage Multiple Websites On WordPress Read More »
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience] Read More »
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years a lot of new options and channels appeared. There have also been some major changes
The Different Types of Marketing & What Your Brand Should Invest In Read More »
