“Let me tell you a story …” Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold. Thoughtfully produced podcasts and videos can deliver on the promise of brand storytelling. But success is far from a given. These efforts typically play in crowded, noisy spaces where it’s […]
6 Ideas for Epic Audio and Video Storytelling [Examples] Read More »
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes may improve readability and navigation, particularly on mobile devices. YouTube’s Chief Product Officer, Johanna Voolich, stated in an interview: “On
YouTube Introduces Changes Across Web, Mobile, and TV Read More »
Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from
One-third of SMBs are looking to new martech to target customers Read More »
Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). In short,
IAB Tech Lab releases protocol for private sharing of conversion data Read More »
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies
The ultimate consent strategy for maximizing customer opt-ins Read More »
As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI
How AI and ML bridge the attribution disconnect across marketing channels Read More »
When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of
7 creative email automations for non-ecommerce brands Read More »
We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and
Semrush acquires Third Door Media, including MarTech Read More »
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today.
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search Read More »
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
2 Methods, 9 Easy Steps, & 35 Amazing Tips Read More »
