CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Marketing /

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today.  CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.  CTV is expected to […]

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Digital transformation begins when tradition meets innovation

Marketing /

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools — it’s about bridging generations to make a

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Navigating The Complexities Of International PPC Working With Agencies

Marketing /

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid media at large enterprises or multi-location brands, international PPC isn’t just a scale problem. It’s a coordination and consistency problem. You’re not just launching more

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What I’d Do to Stand Out on Every Platform [+ New Data]

Marketing /

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report,

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Google Updates Gemini/Vertex AI User Agent Documentation

Marketing /

Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex use their data for training purposes or for grounding AI answers. Updated Guidance Google updated their guidance on Google-Extended based on publisher feedback for the purpose of improving clarity and adding more specific details. Previous

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