Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should.
Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.
In some revenue organizations, marketing operations works alongside roles like revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops.
In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pieces you find underneath.
Our guide is Mike Rizzo, the founder of MO Pros, MarketingOps.com and the MOps-Apalooza conference. He’s built a community of marketing operations professionals that gathers online and in person to talk marketing ops, martech and how marketing makes its sausage.
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About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.