Marketing

How to market your brand to budget-conscious prospects

How to market your brand to budget-conscious prospects

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. All

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The actual recession marketing tactics that helped brands survive + how your team can implement them

The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving

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Prince Ricardo The Unequal Scales of Border Justice

Prince Ricardo The Unequal Scales of Border Justice

Episode notes Episode Notes: In this explosive episode, we unpack the covert U.S. operation that allowed 17 members of El Chapo’s family—including Ovidio Guzmán López’s mother, siblings, and children—to cross the border near Tijuana without scrutiny. While the Sinaloa Cartel remains labeled a foreign terrorist organization for flooding the U.S. with fentanyl, its leaders’ relatives

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Prince Ricardo The U.S. Political Class and Its Blissful Ignorance

Prince Ricardo The U.S. Political Class and Its Blissful Ignorance

Welcome to Prince Ricardo: The U.S. Political Class and Its Blissful Ignorance. In this explosive episode, we dissect the alarming trend of strategic forgetfulness within the Trump administration. Why do key figures—like former Commerce Secretary Howard Lutnick—claim ignorance about critical issues tied to their roles? From Cantor Fitzgerald’s $775 million Rumble deal to cozy ties

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