YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers who may not use these tools regularly. Among the new features are custom report saving and a simplified interface that reduces visual clutter without removing […]
YouTube Analytics Updated With Saved Reports & New Interface Read More »
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2.5, this new interface moves beyond AI Overviews by introducing a persistent, conversational assistant that blends AI-generated insights with traditional search
Google AI Mode And The Future Of Search Monetization Read More »
![AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]](https://www.hubspot.com/hubfs/ai-marketing-campaigns.webp)
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans. Curious to see what I’m talking about? Stick around because I’m diving into
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires
20 best B2B lead generation tools Read More »
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”
What B2B marketing teams get wrong and how to course-correct Read More »
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and
How to create a landing page: My simple step-by-step approach Read More »
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.
This AI prompt can transform you into an elite marketer in any field, here’s how Read More »
If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from. After dozens of rounds of fine-tuning prompts, I’ve learned how to turn AI from a clumsy assistant into a serious creative partner. When used right,
70 AI prompt examples for marketers to use in 2025 Read More »
