The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many travelers is still a search engine. For operators in this competitive sector, ranging from boutique hotels and niche tour providers to vacation rental property owners […]
A Strategic Imperative For Travel And Tourism Operators Read More »
![8 steps to build your account-based marketing strategy [+ recommended tools]](https://www.hubspot.com/hubfs/account-based-marketing.webp)
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?
8 steps to build your account-based marketing strategy [+ recommended tools] Read More »
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what
Here are the most popular AI video tools that are actually worth your time Read More »
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the
Google Tests ‘Preferred Sources’ To Personalize Top Stories Section Read More »
The Microsoft-OpenAI marriage of convenience appears headed for the rocks. There are many good reasons for Microsoft to end its partnership with Sam Altman’s asset bubble, but the one they’ve chosen is bizarre. The tech partners’ current contract says when OpenAI’s systems reach “artificial general intelligence,” or AGI, ChatGPT’s parent will be able to limit
The latest AI-powered martech news and releases Read More »
The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying as gamers, it is a difficult audience to ignore. Until now, there’s been no clear standard for measuring success across gaming ad formats. The IAB’s new framework
New IAB Framework aims to bring clarity to gaming ads Read More »
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge AI Overviews, Discover, and
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum Read More »
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments. According to Google, early adopters
Google Launches Offerwall To Expand Monetization Options Read More »
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach
Why marketing must reclaim GTM design in the age of AI Read More »
Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define it, June, July and August mark the start of vacation for most of the world. If you don’t believe me, try getting hold of anyone in Europe
6 steps to take a guilt-free vacation from your email program Read More »
