Marketing

Orchestrating empathy where your funnel falls short

Orchestrating empathy where your funnel falls short

Marketing /

Your martech stack costs more than most people’s cars — but still delivers experiences that feel stuck in 1995. While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. The uncomfortable truth? Your sophisticated automation is creating […]

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How To Get Your Content (& Brand) Recommended By AI & LLMs

How To Get Your Content (& Brand) Recommended By AI & LLMs

Marketing /

The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of SEO (now being dubbed on LinkedIn as Search Everywhere Optimization) – which acronym is correct? I’d argue it’s GEO, as you’ll see why. And if you’ve ever built your own large language model from scratch

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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Marketing /

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

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