Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and managing crawling behavior with simple rules. From Basics To Advanced The new documentation offers a quick […]
Google Publishes New Robots.txt Explainer Read More »
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for
4 Ways To Find Out If Your Brand Is Visible + Prompts Read More »
Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at
How to inflation-proof your marketing in 2025 Read More »
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an
Top Choices For Text, Image, & Video Generation Read More »
Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing
Are synthetic audiences the future of marketing testing? Read More »
You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value. Here
3 high-impact email automations you need to drive revenue Read More »
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for
Is the way we build and measure brands changing? Read More »
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features:
New Wix Automations Makes It Easy To Grow Revenue And Engagement Read More »
With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It might be time to take a page from the investment market’s playbook and focus resources to target emerging markets. Market Opportunity Market volatility in the
Using SEO To Capture Growth Opportunities In Emerging Markets Read More »
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow
Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data] Read More »
