Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the […]
Google Tests ‘Preferred Sources’ To Personalize Top Stories Section Read More »
The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying as gamers, it is a difficult audience to ignore. Until now, there’s been no clear standard for measuring success across gaming ad formats. The IAB’s new framework
New IAB Framework aims to bring clarity to gaming ads Read More »
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge AI Overviews, Discover, and
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum Read More »
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments. According to Google, early adopters
Google Launches Offerwall To Expand Monetization Options Read More »
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach
Why marketing must reclaim GTM design in the age of AI Read More »
Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define it, June, July and August mark the start of vacation for most of the world. If you don’t believe me, try getting hold of anyone in Europe
6 steps to take a guilt-free vacation from your email program Read More »
This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages and authority-building content: “How do I balance content that converts with content that builds brand authority? It feels like my CRO pages don’t rank well, and my blog posts don’t convert.” It’s hard not to
Balancing Content That Converts With Content That Builds Brand Authority Read More »
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following.
How to use freebies to optimize your lead generation Read More »
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.
Wondering how AI is rewriting the rules of local search visibility? Not sure how to keep your clients on top of the map pack in 2025? In this on-demand webinar, you’ll learn: Current local SEO ranking signals. Latest Google AI changes. Ways to increase local SERP visibility. These findings will help you AI-proof your modern
What It Takes To Stay On Top Of Local Search In 2025 Read More »
