Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate content, but he also stated it could make sense to take steps to prevent indexing. LLMs.txt Llms.txt is a proposal to create a new content format standard that large language […]
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt Read More »
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…
What a viral YouTube star wishes marketers knew Read More »
A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results. Position #2 experienced an even steeper decline, with CTRs falling 39%
Google CTRs Drop 32% For Top Result After AI Overview Rollout Read More »
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs.
7 best CRMs for pest control companies in 2025 Read More »
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested GPT-4.1-based models with natural language queries for 50 major brands and found that 34% of the suggested login links were either inactive, unrelated, or potentially dangerous. The results suggest a
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns Read More »
Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry: You don’t need a computer science degree to navigate it. What’s required is a clear understanding of how search behavior and Google’s capabilities are evolving—and how to meet those changes
11 ways to optimize for Google AI Mode without getting lost in the weeds Read More »
DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and aligns with the company’s effort to make AI features “private, useful, and optional.” What’s New A new filter gives you more control over how much AI you see while using DuckDuckGo. When you search in
DuckDuckGo Adds Option To Filter Out AI-Generated Images Read More »
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today,
What’s the biggest technology and media shift for marketers that doesn’t involve AI? Read More »
Generative AI (genAI) is rapidly transforming the martech landscape, with adoption accelerating and companies of all sizes scaling pilots into fully functional solutions. But for marketers still in the early stages of developing genAI workflows, one factor matters most: data readiness. That readiness begins with structured, high-quality data feeding into the right workflows. A robust
Before scaling AI, fix your data foundations Read More »
Your martech stack costs more than most people’s cars — but still delivers experiences that feel stuck in 1995. While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. The uncomfortable truth? Your sophisticated automation is creating
Orchestrating empathy where your funnel falls short Read More »
