Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly.
Is It a Savvy or Shady Strategy for Reaching Customers? Read More »
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they aren’t easy to measure, and worse, they don’t speak to what’s important to the business. For marketing to get the recognition (and budget) it deserves, set goals that incorporate the language of your executives
How To Set Content Marketing Goals That Matter to the Business Read More »
A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way to get Automattic to contribute more is to pressure WP Engine to drop their lawsuit. One WordPress developer who read that message characterized it as
Mullenweg Considers Delaying WordPress Releases Through 2027 Read More »
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing
Is Compression A Google SEO Myth? Read More »
Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why
Finding the sweet spot between relevance and discovery in B2B lead nurturing Read More »
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight.
Be a Knock Out in Small and Local Business Marketing Read More »
Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to “explore bringing ads” into AI Mode — the conversational search feature
Google is exploring ads in new AI Mode Read More »
Generative AI is reshaping the web for brands and users alike, as features like Google’s AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed
How to influence Google’s AI Overviews Read More »
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as
The Potential Impact Of AI Mode And Deep Search Models Read More »
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her.
How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips] Read More »
