This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for […]
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Marketing budgets are doing two things right now — tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at
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Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing
Are synthetic audiences the future of marketing testing? Read More »
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features:
New Wix Automations Makes It Easy To Grow Revenue And Engagement Read More »
With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It might be time to take a page from the investment market’s playbook and focus resources to target emerging markets. Market Opportunity Market volatility in the
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From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow
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With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It
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Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly.
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Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they aren’t easy to measure, and worse, they don’t speak to what’s important to the business. For marketing to get the recognition (and budget) it deserves, set goals that incorporate the language of your executives
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A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way to get Automattic to contribute more is to pressure WP Engine to drop their lawsuit. One WordPress developer who read that message characterized it as
Mullenweg Considers Delaying WordPress Releases Through 2027 Read More »
