Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update. Google’s Still Improving The Algorithm Danny said that Google is still working on their ranking algorithm, indicating that more changes (for the […]
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Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by side. A new tool automatically spots unusual trends in your data. A more detailed report on transactions gives a closer
Plot Up To Five Metrics At Once Read More »
According to details surfacing online, ad management firm Mediavine is terminating publishers’ accounts for overusing AI. Mediavine is a leading ad management company providing products and services to help website publishers monetize their content. The company holds elite status as a Google Certified Publishing Partner, which indicates that it meets Google’s highest standards and requirements
Mediavine Bans Publisher For Overuse Of AI-Generated Content Read More »
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects
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Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged 42% last fall. The prime target? Unsuspecting users conducting searches on Google. Jérôme Segura, senior director of research at Malwarebytes,
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HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better
Enhanced automation, big reporting updates and more Read More »
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each
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We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts
The AI-powered marketer’s roadmap to the future of content Read More »
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different.
The Best AI Tools for Ecommerce & How They’ll Boost Your Business Read More »
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.
8 Ways To Get Started Read More »
