Creative

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Marketing /

Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface. Generative model updates […]

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Should creative operations report to creative or MOps?

Marketing /

Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision‑makers?  The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine

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