Consumers say email is the channel of choice for brand interactions

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin. Websites, mobile apps and SMS followed […]

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Brand safety is BS (until it’s not)

Marketing / marketingpro

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety — what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity

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How To Master Your Message And Create Better Brand Content

Marketing / marketingpro

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care.

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