Business

Google’s Muller Cautions SEO Pros On Changing Business Needs

Marketing /

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and […]

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How To Position Marketing as a Business Driver

Marketing /

I see one mistake derailing marketing strategy again and again: Setting up marketing teams as internal agencies that serve cross-functional “customers” in other departments. That’s a problem because it typically leads to reactive, disconnected efforts — even in the era of sophisticated AI, automation, data, and marketing analytics. Sometimes, marketing teams try to incorporate strategic

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