In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction […]
What would a truly customer-centric B2B buyers journey look like? Read More »
Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats
3 ways to turn tariff turmoil into marketing gold Read More »
Misinformation is everywhere! Marketers must know the what and why of it to respond when bogus claims are made about their brands. There is so much misinformation that the Associated Press publishes a weekly rundown of “what didn’t happen this week.” Many universities publish guides and offer classes on how to spot “fake news.” A
Misinformation is exploding, and your brand is next Read More »
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have
How To Automate SEO Keyword Clustering By Search Intent With Python Read More »
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might‘ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way to a social media presence
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets. Now, the most
Why SEO Must Evolve Beyond The SERP Read More »
It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report, the social media marketers we surveyed said keeping up with new trends is the number-one challenge they face. With the current economic and social volatility, it’s difficult to know where
12 social media trends marketers should watch in 2025 [new data] Read More »
When I started using AI, everything changed: my output, my confidence, my career.
Don’t fear AI tools — use them to build the life you actually want Read More »
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense of content creators who are seeing declining traffic. Why put the effort into writing great content if it’s going to be rewritten into a complete
Does Google’s AI Overviews Violate Its Own Spam Policies? Read More »
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose the incremental sales, but also impact your organic rankings and diminish your advertising efforts. Managing inventory levels has become more complex as Amazon has rolled
Inventory Management Tips For 2025 Read More »
